Key Messages

Key Messages

Appreciate the Power of Smell

Science of smell is amazing; it goes through the limbic system; the most ancient and primitive part of the brain, which is thought to be the seat of emotion. Our reaction to scent is immediate and focuses on the emotional rather than the rational. This is particularly important in the run up to Mother’s Day and the relationships we have with our mothers
There is a complex psychology to smell & how it makes us feel – it can have an impact on our wellbeing & our mood

See how fragrance affects hundreds of people...

Celebrate the Joy of Fragrance

Celebrate the complexity of how fragrance is made; the enormous craft and skill
Perfumers: they are highly trained and blend the arts and the sciences
Fragrance is made up of extraordinary notes and ingredients – from the traditional to the exotic Encourage consumers to build a 'Wardrobe of Fragrance': Fragrance is not just for a quick spritz now and again – we should build up a personal library and use it in many different ways – including in our homes
Fragrance as a means of personal expression

Inspire Consumers through National Fragrance Week

A perfect time for giving and sharing fragrance - particularly in the run up to Mother's Day We are supporting this with extensive in store and online education and engagement